Can Fintech Encourage More Women to Invest?

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Can Fintech Encourage More Women to Invest
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Can Fintech Encourage More Women to Invest?

Investing can be overwhelming no matter your gender. While it used to be that the man did the investing, women are also taking the investment world by storm, thanks to the onslaught of Fintech. Women don’t have to feel intimidated or ‘less than’ dealing with a stockbroker, now they can have the same options at their fingertips, allowing them to make their own decisions.

What is Fintech?

Fintech is any technology-based money task, including investing. Today investors can use robo-advisors or mobile discount brokers making the same trades they could make with a traditional stockbroker, but faster and for a fraction of the price.

So how could Fintech make it easier for women to invest? Here are a few ways:

Fintech Provides Access to More Information

Most robo-advisors have tons of information available for free. You get as much out it as you put into it. In other words, you take the time to learn and the information is there for you. You can learn before you invest or learn as you go. Either way, the information is laid out for you in an easy to learn format.

Fintech Offers More Options

Once you know what you want to invest in or how you want to invest, there are many options. Choose a robo-advisor that does everything for you, like Betterment or Wealthfront. You answer a few questions about your risk tolerance and goals and they set up the right portfolio for you.

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If you prefer a more hands-on approach, M1 Finance or Robinhood are great platforms that guide you in your decisions, but let you make the trades.

Fintech Makes Investing Less Stressful

When you’re making the decisions on your own time and without someone else tapping their fingers waiting for your response, it’s a lot easier to focus.

Fintech makes it easy for women to make decisions when they want. But, watch out for emotional decisions. Don’t jump the gun to bail out of the market when things take a nosedive for example. This is when fintech can be a slight disadvantage. 

If you need someone to talk you off the ledge, have someone who will keep you accountable, ensuring that you stick it out rather than bailing at every bad turn. 

Fintech Provides More Opportunities

You have multiple opportunities to try new investments. Sure, you may start with a portfolio of ETFs, but as you gain experience and education, you may want to try your hand at stocks, options, or even futures. 

Fintech makes it easy to try your hand at any type of investment. The key is to find the robo-advisor that suits your needs. Ask yourself how much money you have, how much work you want to do yourself, and what investment options you prefer. 

Once you find the right robo-advisor, you’ll find many more options for you to invest in that aren’t intimidating. You invest on your time and make the most of your opportunities to grow your money in a world that women are taking by storm. 

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3 COMMENTS

  1. This is an interesting topic, not to be gender biased — I am a woman and I have to agree that we need more women investing in fintech. I think it’s a matter of informing them of the benefits and how women could make great investments in fintech. Funny how this seems to be a male dominated industry when you think about it!

  2. Haha, my wife needs to see this. She says that she would leave all the fintech investing to me but I think she would get a kick on this if she just tried. I agree that we do need to encourage more women to invest in fintech. Just like everything else, a feminine perspective on things or having a female on the team will not hurt.

  3. I think fintech will be very helpful in encouraging women to invest. Of course there will always be head-on women who have already invested ahead of the pack but these would also definitely entice other women to invest for sure. I think more information drives packaged and set-up for the women demographic on fintech will be of great help.

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